Remember the 80s? If you’re my age (mid-30s), you grew up with Transformers, GI Joe, My Little Pony, He-Man, and so many more. In particular, though, I’m thinking of Transformers here.
In the last few years, we’ve seen a resurgence of interest in the Transformers. I couldn’t tell you how many toys my husband and I have purchased in the last several years. We are their secondary market, with the primary still being kids of course. We are the first kids they marketed to with their thirty minute commercials with a feel good lesson at the end.
Who could have imagined that marketing done twenty-five to thirty years ago could have been so effective that those same kids, who now have disposable income, are still handing money (fist over fist) for the same things we wanted as children!
And even more interesting; we’ve done this to ourselves! We were so deeply touched by those cartoons and toys back then that we brought them back ourselves! The same kids who watched those cartoons and played with those toys are the same as the adults making the new ones.
We are the first generation to have this kind of echo marketing with mass media showing us what we’re going to become. It’s strangely fabulous!
In case you were wondering, I have several Starscream toys, a whole mess of little My Little Ponies (Friendship is Magic), lots of Barbies, and crapton of Lego. 😀
Here’s my latest Barbie additions, btw:
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