Toys of the 80s

Remember the 80s? If you’re my age (mid-30s), you grew up with Transformers, GI Joe, My Little Pony, He-Man, and so many more. In particular, though, I’m thinking of Transformers here.

In the last few years, we’ve seen a resurgence of interest in the Transformers. I couldn’t tell you how many toys my husband and I have purchased in the last several years. We are their secondary market, with the primary still being kids of course. We are the first kids they marketed to with their thirty minute commercials with a feel good lesson at the end.

Who could have imagined that marketing done twenty-five to thirty years ago could have been so effective that those same kids, who now have disposable income, are still handing money (fist over fist) for the same things we wanted as children!

And even more interesting; we’ve done this to ourselves! We were so deeply touched by those cartoons and toys back then that we brought them back ourselves! The same kids who watched those cartoons and played with those toys are the same as the adults making the new ones.

We are the first generation to have this kind of echo marketing with mass media showing us what we’re going to become. It’s strangely fabulous!

In case you were wondering, I have several Starscream toys, a whole mess of little My Little Ponies (Friendship is Magic), lots of Barbies, and crapton of Lego. 😀

Here’s my latest Barbie additions, btw:


One Thought on “Toys of the 80s

  1. My favorites:1. Transformers More than meets the eye! (I still have all my oirginal Transformers and their boxes or card backs.)2. Lazer Tag The game that moves at the speed of light. (I still have my Lazer Tag gun plus my younger brother’s Lazer Tag rifle!)3. Othello A minute to learn…a lifetime to master. (I still have my oirginal one and a travel one I bought at Montgomery Ward in Topeka, KS)4. Boggle (I still have it!)5. Nerf (I had Nerf Golf, Nerf Football, Nerf Baseball, Nerf Basketball, etc. You name it, if Nerf made it I probably owned it.)6. LEGO (I gave my old LEGO toys to my brother but I’ve bought newer ones since.)7. Star Wars (I still have all my oirginal figures and vehicles from all three films.)8. Micro Machines (I don’t have all the ones I bought because I let other kids play with them and they stole some of them from me.)9. M.A.S.K. (I don’t believe I have them anymore.)10. Voltron (Whew! I don’t know what became of him.)11. Air Raiders (I gave virtually all of them away to a couple of boys I knew.)12. G.I. Joe A Real American Hero! (I have a Snake-Eyes figure still, but that’s about it.)13. Battle Beasts Fire burns Wood! Wood floats on Water! Water puts out Fire! (My brother has em, I think.)14. Visionaries (My brother had them; I don’t know what he did with them.)15. Robotech (I think my brother took the one figure I had.)16. Dino-Riders Harness the Power of Dinosaurs. (I don’t know what became of them.)17. Simon (I don’t know what happened to it.)

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